The product mark, the rose-to-violet colour, and the two typefaces already shipping on oleku.app. Use these boards as-is. Click a swatch to copy its hex.
leku
01
Logo
The primary lockup is the bloom mark plus the word “leku” in Fraunces. The mark stands in for the O.
leku
Primary · cream
leku
Primary · inkMark only
Oleku
Word only, when the mark cannot lead
leku
On the brand gradientApp icon · favicon.svg
Space and size
Clear space is one quarter of the mark width on every side.
Smallest mark on screen is 32px. The word next to it stays Fraunces, never smaller than 16px.
VIP and VVIP gems are tier badges. They are not the Oleku logo.
The investor deck uses Spline Sans and Exposure. Product and marketing stay on Fraunces and DM Sans.
The bloom
Ring runs rose #E8427C into violet #7C3AED.
Petals are leaf, coral, amber, and teal. The centre is paper white.
Leave the petal colours intact. Do not redraw the bloom as a flat icon.
Don’t stretch or squash the mark.
Don’t flatten the bloom to one colour.
Oleku
Don’t set the name in DM Sans.
Don’t use the VIP gem as the logo.
02
Colour
Public pages sit on cream with ink text. Emphasis is the rose-to-violet gradient. Click a chip to copy the hex.
Gradient is 135° from #E8427C to #7C3AED.
03
Type
Fraunces carries headlines and the wordmark. DM Sans carries everything else, including the naira sign.
Fraunces 900
Plan the event. Book the vendors. Run the guest pages.
DM Sans. Weddings, parties, corporate events, and more — guests, vendors, budgets, and public pages from one account. From ₦20,000 a month.